81% of Bloggers Never Make More Than $100!!!
Infograph source: Blogging.org
If you have a blog right now and are currently part of that 81% or you are thinking about starting a blog, then you need to read this all the way through. Below you will find what those common blogging mistakes are and how to avoid them.
Common Blogging Mistake # 1
You’re not spending enough time on your headline – The Father of Advertising said,
“On average, five times as many people read the headline as read the body copy. When you have written your headline you have spent 80 cents out of your dollar.”
How to avoid it: Ideally, you should be spending at least 30-60 minutes on writing your headline. That time includes researching the right key words to use, and then niching down on those keywords for less competition, as well as writing the headline itself. The more you do it, the more it will become second nature.
Here are Just 4 Templates of Eye Catching Headlines:
1. The “How to” headline ex. How to Write an Eye Catching Headline
2. The “List or Numbers” headline ex. 7 Steps to Writing an Eye Catching Headline
3. The “Secret” headline ex. The Secret to Writing an Eye Catching Headline
4. The “Combo” headline ex How to Write an Eye Catching Headline in 7 Easy Steps or
The Secrets of an Eye Catching Headline and How to Write Them
Common Blogging Mistake # 2
Your taking too long to get to the point – Did you know that the average human has the attention span of only 8.25 sec whereas the average goldfish is 9. lol, Yes, you can laugh, I did too. My point is this. If you don’t get your readers attention quickly, then they are hitting the back button and scrolling down to the next website on their google search list.
How to avoid it: Don’t waste your or your readers time on 2-3 paragraphs of intro.(I have been guilty of this when I first started out myself) It’s not the quantity of words on the page but quality. If in the first 15-20 seconds you haven’t introduced the problem, then you need to go back and re-write it.
Keep in mind that everyone, especially your readers, are in a hurry. They have other sites to look at before making a purchase….but if you provide quick, reliable, and valuable information, they will come back.
Common Blogging Mistake # 3
You’re not using enough numbers – According to eye tracking data and studies, numerals often stop the wandering eye and attract fixation, even when they are embedded within a mass of words that users otherwise ignore.
Why? Because numbers represent facts. They represent hard information than flowery verbiage. Your readers are in a hurry and don’t have time to go through all the fluff.
How to avoid it: Instead of writing out numbers like thirty five, write 35. Bold numbers when necessary. Remember this is not your high school grammar class. Use numbers even at the start of sentences or bullet points, use them as bullet points.
Common Blogging Mistake # 4
You’re paragraphs are hard on the eyes – Not every specific point you make in your post has to be explained in a full repot. When you have long paragraphs with no spacing or breaks, regardless of how good the content is, readers glance at it and click the back button.
Why? Because people want change now, they want some type of valuable information quickly. Your long paragraphs make it appear that it will take too long to get the information they are looking for.
How to avoid it:
- Remember that many ideas are easier to consume
- and understand when they are summarized or condensed
- Break up your paragraphs more often
- Only allow 2-3 sentences max and then have a break
- Using bullet points can solve this
- They stand out and say hey, I’m important
- They draw the readers eyes to focus on them
- They make it easier for the reader to get the info they are looking for
Common Blogging Mistake # 5
Not enough images or videos – A picture truly is worth a thousand words. The Cone of Learning states that we only retain about 10% of what we read but 30% of what we see and 50% of what we see and hear. You don’t want all words, but you don’t want all images/videos either.
How to avoid it: Mix it up. Every couple of paragraphs be sure to insert a relevant image to the nearby text. Instead of trying to explain a certain emotion find an image that expresses what you want the reader to feel.
Adding a video for every post doesn’t always make sense but do add one every couple to “mix it up.” Remember, everyone learns a little different so having a little bit of everything will allow you to reach more readers.
Common Blogging Mistake # 6
So Now What!? – You can have the best content in the world but if there is no call to action you are not going to see the results you want. Your readers need a little push. They actually want a little nudge in the right direction. It is why they are reading your post in the first place, to make a decision.
How to avoid it: You need to have a great conclusion filled with enthusiasm, knowledge, and direction. You need a call to action. Answer for the reader the question, “So now what?” and they will follow.
So there you have it. If you have been making some or all of the mistakes above, then stop right now and turn it around. It takes more than just not making mistakes to create a great, valuable, money-making blog, it takes knowing what “to do” as well.
If you are just getting started or you have been doing this for awhile but are tired of being in the 81% club, then you need to check out my post on How to Write a Product Review. This will give you a template for success.
If you have any other questions about blogging or have any tips on how to avoid other blogging mistakes, please comment below, it is greatly appreciated.