How to outsource your blog. There generally comes a time in any bloggers life, that the demands for new content, weekly, and even daily, are too much. Usually it’s at a time when the business has a chance to expand and the blogger’s time is spent “on the business” instead of “in the business,” writing and blogging, like when they first started.
There are really 2 options you can go when it comes to outsourcing your blog content. I know this usually goes without saying, but I’m gonna say it anyway, just in case.
Before you start to outsource, regardless of the options you choose, you want to make sure that you, yourself, knows how to create a great blog post. i.e. SEO and keywords, how long should a post be, how many images should you have on each post, etc.
If you don’t know these things it could end up costing you a lot of time and money.
Option 1: Hiring a Company
This is the simplest way to do it but it will cost more, monetary wise. There are companies out there that will not only hire blog writers for you but write your ebooks, do social media campaigns, and even take care of the whole marketing aspect of your business.
Obviously, the more you want a company to do, the more it will cost. Below are 3 different companies that provide this type of services ranging from around $87 per post to over $170 per post.
And before you go off thinking it’s expensive remember 2 things, 1) A great post with 1200 to 1500 words will take me around 5-8 hours to complete depending on the type of post and 2) Once you buy a post, it stays on your website and works for you over and over again, 24/7, yet you only paid one time!
Here are those 3 companies:
- Blogmutt – www.blogmutt.com
- Crowd Content – www.crowdcontent.com
- Digital Sherpa – www.digitalsherpa.com
Each one of the above companies have their uniqueness, but also a phone number that you can easily call and talk to a service rep who may give you a better idea which one may be right for you.
Option 2: Hiring Freelance Writers
This option can be, but not always more, cost effective. It can also be more time consuming upfront. I say time consuming because there is quite a bit more leg work you have to put into this option to make this one work effectively.
What to Look for When Hiring Freelance Writers
1. Experience and Expertise of your Blog’s Niche – This is essential. If the writer has 20+ years of experience writing for kids books, but no experience or expertise in your particular niche or topic, then why hire them? That is like hiring a professional basketball player to play professional soccer, it just doesn’t make sense.
2. Passion for Writing, Specifically in Your Niche – I am a big fan of you writing your own blog because when it is written by you, your emotions can be felt through the words. The reader is able to sense your excitement and passion or disappointment and anger.
Just because a freelance writer has experience in an industry doesn’t mean they are passionate about it. If you have someone writing your blog posts that is not as passionate as you, you may end up losing many readers.
3. Proven Track Record – Have the writer submit articles and posts they have done in the past. If they have a blog, which most do, check it out. What is the quality of their own blog? Search their name on google.
Do they have any other websites that come up? If so, are they active or have they been abandoned. The idea is to see if the person you are hiring has a track record of staying where they are at. You don’t want to find a new person for each new blog post you write, you want someone that you can truly build a relationship with.
4. Ability to Meet Deadlines – Just because they have a track record, meaning, they have stuck with something long enough without jumping around, it doesn’t mean they have the ability to hit deadlines.
This ability really boils down to time management and knowing one’s self. Make sure to ask for references of others who have hired them. Find out how they did with other deadlines in the past. You want to know, that if they have another full-time job, that your deadline will still be met.
I have covered just a few of the abilities to look for when hiring free lance writers. If this is your first time hiring someone, I recommend you work with well known freelance companies.
3 of those well known companies are:
Once you have had some experience with hiring, using, and working with free lance writers, then you can go off and look at smaller companies and independents, but I don’t recommend doing that until you really have had some experience.
81% of all bloggers never make money, so if you are at a point where it is time to outsource, then congratulations, you are in the top 19% of all bloggers! But if you are reading this and saying to yourself, I am no where near that. I would love to have so much business that I have to outsource my blog.
If that is you, then you need to start with the fundamentals. You need to get trained and coached on how to do that create, plan, write, and market your blog. You need to be surrounded by a community that will not only help you, but keep you accountable and on track to reach your goals.
What you need is Wealthy Affiliate. Wealthy Affiliate is my #1 recommendation and truly the best internet marketing training course out there for beginners. Read my full review on Wealthy Affiliate here.
If you have outsourced your blog before and have any tips or suggestions or if you have any other questions about outsourcing or blogging, please comment below, it is greatly appreciated.