How to Sell Real Estate Online. In todays world so much is done online now. You can easily buy an airplane ticket, rent a car or hotel, buy a whole packaged vacation, buy shoes, clothes, even groceries amongst hundreds of other things.
But the one thing that is still almost never done, is selling real estate online. It is becoming more and more popular, but it is in the beginning stages.
Now there are several ways you can put a spin on “How to Sell Real Estate Online.”
For Sell By Owner(FSBO)
You may be wanting to try and actually sell your primary residence or an investment property but you don’t want to pay the 6% commission. That’s right 6%. As a seller, not only do you pay the 3% agent fee for your home, but also the buyer’s 3% commission fee for their agent as well.
The average cost of a home nation wide is $180,000. That means, as a seller, you would have to pay $10,800 in commissions. You would only net $169,200 for your property. More and more homeowners are realizing they can access information on almost any given address with the click of a button.
A seller can put their house for sell on sites like:
And these are just some of the bigger names in the industry. There are many more.
How to Make Money as a Real Estate Agent Online
Despite the fact that there is so much information at our fingertips, most people looking to sell their home still prefer to deal with someone, one on one, face to face……but they will use the internet to search for the proper agent.
Website, Website, Website…..Location, Location, Location
As location is to real estate, so is a website to any real estate agent’s online business! If you don’t have a website that a potential customer can view, then how will they find you?
Get Found SEO
Having a website isn’t good enough. You need to be found when someone searches for your particular industry. That is called Search Engine Optimization or SEO. This is the way Google and other search engines rank a website and allow it to become on the first page of a particular keyword search.
Content, Content, Content
There are many strategies and tactics to get your website ranked well with Google but one of the best ways is by providing quality content to your readers. What is quality content? What are topics you should constantly be writing about:
- How to Save Money on Home Inspections
- Best Home Warranties to Purchase
- First Time Home Buyer’s Guide
- Top 5 things to look for when buying a home
- When to walk away from buying a home
- Best Termite Inspector
- How to add value to your home
- Kitchen Remodeling: Does it add value to my home?
- Bathroom Remodeling: Will I get my return on this investment?
- Top 5 things to look for in a school district
The list can go on and on. If you are providing quality content, consistently to your website, this will provide better rankings and allow your website to come closer and closer to page 1 on Google!
Build an Email List
In any online business, and real estate is no difference, building an email list is your biggest asset.
To get an email address, simply offer something for free, a PDF of some topic that they can download immediately if they provide their name and email address. It can be as simple as creating a PDF from one of the topics above or of something entirely different.
Once you have captured the email address, you can now send them great quality content about buying a home, you can send them listings in their area that have just been reduced, more importantly, you can reach out to them with a personal email and let them know if they have any questions, that you are just a phone call or email away. A personal connection beats any online experience any day of the week and twice on Sundays!
So there you have it.
2 different ways to sell real estate online. If you are a real estate agent and trying to develop another avenue for leads but don’t know where to start when it comes to “online,” then check out my #1 recommendation for the Best Online Marketing Training System and learn how you can start your online real estate business today.
If you have any questions about real estate and making money online, or have an experience about the subject, please feel free to comment below, it is greatly appreciated.