How to write a product review. There are many ways to make money in affiliate marketing. One of the best ways, especially if you have a blog, is by writing great product reviews. I’m sure you have heard of product reviews and you have probably even read one yourself, but if you are looking to learn how to write one, and make money doing it, then look no further.
Now before you begin, I want you to know that this is one of my longest posts and it is going to take you a couple minutes to get through. But it is one of the most important post when it comes to making money online. So if you are serious about building your business and making money online, then I suggest you read this to the very end.
First Things First, Why Should I Add Product Reviews?
- 88% of All Consumers view Product Reviews just as a Personal Recommendation (source: searchengineland.com post July 7, 2014, up from 79% a year before)
- 90% of Customers Make Buying Decisions Based on Product Reviews (source: marketing land.com)
- 8 out of 10 Americans Use Product Reviews Before Making a Purchase (source: marketing charts.com)
- 191 million digital shoppers in the U.S. alone (source: statista.com, this is not including the rest of the 2 billion population that has internet access)
I could go on and on…trust me, do a search on google yourself for “consumer online purchasing statistics” or “online consumer who read product reviews,” and the list goes on and on for statistics supporting the above.
So hopefully you now see how powerful product reviews can be and why you need to add them to your marketing strategy. So let’s get down to it.
How to Write a “Great” Product Review
There is a formula to writing a “GREAT” product review. Just like there are formulas in math, the Pythagorean Theorem, or formulas in literature, for example, how to write a haiku or a just a simple research paper, so it is the same with writing a product review.
Here is the formula:
Method + Template + Bonus(optional) = Great Product Review
What Method Will You Use
There are 3 basic methods you can utilize when it comes to writing a product review:
- Based on my personal experience
- Based on my educated opinion
- Based on my research
Based on my personal experience. This is probably the most time consuming method, but usually will convert your readers to buyers more than the other two….at least at the beginning.
It is time consuming because you need to acquire the product first. There are 2 ways for that to happen. 1) You buy the product directly or 2) You write the company you are an affiliate of and tell them you are writing a product review on that product. Some will send you the product for free so you can try it yourself, and then of course write about it.
When you are just starting off, this method will be your most convincing for readers because you are telling them exactly what you experience was, what you did with it, the pros, the cons, and most importantly, do you recommend others buying it themselves.
Based on my educated opinion. This method is probably the easiest and least time consuming method. Here you are leveraging your experience of a particular field of interest not necessarily the product itself. Here it is critical that you position yourself as an authority or an expert in your field in the first paragraph or two.
For example: I have played soccer since I was in 3rd grade. Played in advanced level select teams and was coached by Olympic Development Coaches. I went on the make one of the Marine Corps Soccer teams, and played college soccer.
So if I was to market certain products and brands like Adidas, Nike, or Puma, I have knowledge and experience of all those brands from soccer shoes, to shin guards, soccer socks, to jerseys, balls and bags, about anything you can think of related to soccer.
The challenge here is if you are wanting to market something that you have little to no experience, then this can take a couple of months to build up to…..but it doesn’t take as long as you think. Think about it. After you have read and trained on a specific subject for at least 3 months, then you already know more than most people in the world about that subject.
Based on my research. This can be a favorite, especially for beginners. Here you don’t have to own the product nor do you have to be a professional or expert in the field. The goal is to provide a non-biased opinion of the product/service.
There are several strategies you can do to get this done. First I recommend reading 5-10 product reviews by other people. This does 2 things: 1) It can really give you a feel for the product. Whether it is worth cost and does it do what the customer bought it for. 2) This can also give you an idea, percentage wise, the difference between the positive reviews and negative reviews.
For example, if you read 5 reviews and 2 were negative reviews and 3 positive, you can position your point as, “3 out of 5 websites had a positive review for this product.”
Another strategy is to go to the actual website of the product and read about it. Read about any customer reviews, good or bad, directly on their site. Read about the story of the company and product.
And lastly, you can compare it to another product that is it’s competitor. This can allow you to do a compare and contrast analysis of each of them. Many times, both products are great, but the question is, which one is great for the reader based on their end goal in mind.
I recommend that you do a combination of the above 3 strategies when using the “Based on my research” method.
There are many so called “product reviewers” out there, that when you read their review it bounces and skips around all over the place. You’ve read ’em before….and when you did, you didn’t even make it half way through because you couldn’t follow it either, just like me.
That is where a template is crucial. With a template, it will give you a format, a systematic approach, to explaining any product or service. Also, by using the same template, it will give uniformity and familiarity throughout your website, making it easier for your returning readers and subscribers to read your reviews.
Here is an an example of a template you could use:
- Title of the Review
- Introduction of the Product
- Add Image/Video of the Product
- Description of the Product
- Product’s Pros and Cons
- Add another Image/Video relevant to Pros or Cons
- Who is the Product For?
- What’s the Price?
- Summary or Conclusion
- Add one last relevant image
- What now? Call-to-action…what do you suggest your reader do now?
I know this template seems daunting but I promise it’s not. Each section can be as little as one paragraph or as long as 2-3 paragraphs. Also, note, that even though placing a video is mentioned twice above, it is more of an options on where to put your video, but you only need one video per post. Depending upon your industry/product that you are marketing you may add a couple more points or takeaway. For example, if your product is a computer, you may want to have a point on customer service or technical support.
Here’s an example of one of my product reviews, click here, to take a look. There are many more through out my website, but they all have the same format, they use the same template.
Bonus (Optional but Recommended)
Now if you are just starting out on this journey of internet marketing, then this isn’t for you….just yet. Master the above two first. You can always go back and add this to your older post at a later time. For those that already have a website establish and at least 20-30 posts, then this is for you.
At the end of the product review, when you give your readers your call-to-action add a bonus to it.
Again, there are several strategies here:
The Discount. The bonus could be as simple as coupon or promotion i.e. “buy in the next 2 hours and get a 25% discount.”
The Top 7. Here’s another example: “Buy now, or buy from me, and you will get my PDF on the top 7,” and finish the sentence. Top 7:
- fitness equipment under $20
- exercises with this product
- gourmet recipes this product can be used to make
- activities to build a strong relationship
- marketing strategies
Bridge the Gap. What I mean by that is, let’s say the product is really great, but it lacks a certain something. Offer that “something” if they buy from you today.
By adding this bonus, studies have shown, that it can increase a products sales from 40% to 73%. That is almost a 100% increase in your current sales!!! And if you haven’t had any sales yet, then this can start changing those tides pretty quickly.
Great marketers know the psychology of buyers and what get’s them to move forward, to make a decision, to buy the product…….BONUS OFFERS!
How to Write a “GREAT” Product Review
So there you have it. Follow these steps and you are on your way to success. If you are still reading this, then I know you are serious about building your business. Whether you are just beginning or you have been in the game for a little while, but not getting the results you want, then I suggest you check out my example of a GREAT PRODUCT REVIEW ABOVE, OR YOU CAN CLICK HERE.
If you have any other tips that have helped you write Great Product Reviews, please leave them below, you never know who you will help and impact for the good. Your comments are truly appreciated.